American comedian, Shiggy, posted a video on Instagram where he jumps out of a moving car to dance along to the song, In My Feelings by Drake. Since the video was posted in June, close to 500,000 #inmyfeelings videos have appeared on social media sites from the United States to as far away as Egypt showing people of all ages, genders, and lifestyles taking what has become the “Keke Challenge.” As the viral internet sensation continues, injuries are on the rise.
The U.S. National Transportation Safety Board (NTSB) has issued a nationwide alert that the Keke Challenge is dangerous and can lead to serious and potentially fatal injuries. In a statement tweeted by a spokesperson for the NTSB, the agency warns drivers and dancers that this new form of distracted driving is endangering everyone on America’s roadways.
An Iowa teenager recently suffered a fractured skull when she jumped out of her moving vehicle and fell before she even got a chance to dance. The teen hit her head so hard on the asphalt below that she woke up in the Intensive Care Unit of a local hospital with a severe head injury and lacerations. The teen put a message out in an interview with a local news station to warn others about participating in this dangerous challenge.
Celebrities Promote Dangerous Trend
The celebrity world is not helping to deter the public from taking the Keke Challenge. American actor Will Smith and pop culture singer, Ciara have posted videos of themselves taking the #inmyfeelings challenge, while Turkish singer and actor Hulya Avsar racked up three million views on her video. Even Israel’s political leader Moshe Kahlon posted a video of himself dancing alongside his car to the In My Feelings hit song. He has since removed the video from his social media site amid backlash for promoting the dangerous behavior.
While many celebrities and people from around the world continue to take the #inmyfeelings challenge, some global leaders are taking legal action against those that participate. Legislators in Turkey, Egypt, Dubai, and Spain have made participation in the Keke Challenge a crime with legal consequences such as fines and jail time. Though the United States has yet to legally prohibit the action, the NTSB, the National Highway Traffic Safety Administration (NHTSA), and the National Safety Council (NSC) have all issued warnings about the potentially deadly consequences that can result from jumping out of a moving vehicle to dance. The public is warned that this new form of distracted driving endangers the participants as well as other drivers and pedestrians in close proximity.
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